Преимущества и недостатки "Радио".
6 предложений преимущества и 6 недостаток.
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Advantages:1 An universal medium. Can ve enjoyed at home, at work and while driving. Most people listen to the radio at one time or another during the day.2 Permits you to target your advertising spends to the marlet most likely to respond to your offer.3 Permits you to create a personality for your businessusing only sounds and voices.4 Free creative help is usually available.5 Rates can  generally be negotiated and is cheaper to advertise on than some other media vehicles.6 Can be customized from region to region.Disadvantages:1 Listeners can`t refer back to your ads to go over important points.2 The line could get fuzzy or not clear.3 Not as fast as using a phone or internet, could take a little bit.4 Advertising costs are based  on ratings  which are approximations based on diaries kept in a relatively small fraction of a region`s homes.5 Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener`s "tune out" factor.6 Only an audio medium.