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(специальный, общий, альтернативный , разделительный)
Max Factor is often called the father of modern make-up.

Is Max Factor often called the father of modern make-up? (Общий)Max Factor is often called the father of modern make-up, isn't it? (разделительный) Is Max Factor or Maybelline called the farther of modern make-up? (Альтерантивный) What is Max Factor often called? (Специальный)