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Fill the gaps with one of the following words.

overestimated, newspapers, broadcast, journalism, breaks

The significance of mass media for human life cannot be (1) ______. The mass media fall into 3 categories based on the technology by which they are produced - print, electronic and photographic.

Programs or reports are (2) ________ live in a live broadcast, with events seen or heard as they happen. There is, of course, a lot of competition between broadcasting and publishing organizations. High audience figures attract more commercials to be shown in commercial (3) _______ between programs or advertising published in newspapers and magazines.

The press usually refers just to (4) _______, but the term can be extended to include magazines. Newspapers are tabloid, a format usually associated in the English-speaking world with the popular press, or broadsheets, associated with quality (5) _______. Tabloids are sometimes referred to as the gutter press by people who disapprove of them. Tabloids often have large circulations and even bigger readership. Papers such as these are often referred to as mass circulation papers.