Предмет:
Английский языкАвтор:
tarzanaganАвтор:
delacruzParticiple I может быть
Participle II может быть
Gerund может быть
Advertising [G1] is any paid from of no personal presentation and promotion products, services, or ideas by an identifiable individual or organization. It flourishes mainly in free-market, profit-oriented [noun + Participle II; X1] countries. It is one of the most important factors in accelerating [G7] the distribution of products and helping [G7] to false the standard of living [G2]. Advertising [G1] cannot turn a poor product or service into a good one. But what it can do — and does — is to create an awareness about both old and new products and services. So three main objectives of advertising are: (1) to produce knowledge about the product or service; (2) to create preference for it; and (3) to stimulate thought and action about it.
Careers in advertising [G4] may involve working [G5] for advertisers, media, advertising [Z1] agencies, or suppliers and special services. In opinion of American specialists, at most only 35 colleges and universities in the USA have effective programs of advertising [G2] education. Fewer man 10 offer any truly significant amount of graduate work in advertising [G7]. However, advertising [G1] draws people from a variety of educational backgrounds.
All media use salesmen to sell advertising [Z1] space or broadcasting [Z1] time. Media salesmen must be knowledgeable about business and skilled [X1] in salesmanship.
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Английский языкАвтор:
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