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benítez72Department store is a large store that sells many kinds of goods in separate departments under one management (1). It also provides a variety of services. In a typical department store, perfumes, jewellery, and similar articles (2) are located on the first floor, and clothing, furniture and appliances are on the upper (3) floors. Some department stores also sell bargain merchandise (4) in the basement.
Many historians believe that Aristide Boucicaut, a French merchant (5), established the first department store. He managed a store (6) in Paris called “Bon Marche” (French for “a good bargain”). Originally, it sold only fabrics, but in the 1850’s, it began to sell a large variety (7) of goods, arranged by department.
Boucicaut’s retailing (8) practices were quickly copied by several American businessmen and by early 1900’s, department stores had spread throughout the United States.
Early department stores differed from those (9) of today in a number of ways. For example, the first department store were established in downtown (10) areas, but many are now located in suburbs. The early (11) department stores were one-store operations. Today the majority (12) of department store organizations have several stores (chains) within a metropolitan area – or even in different cities. Originally, department stores provided a high level (13) of personal service to their customers (14) in all departments. Many modern stores, however, have some departments that are largely self-service (15). The first department stores occupied several storeys (16) and offered a great variety of merchandise. Today’s newer department stores occupy only a few floors and sell a smaller variety of goods (17). In addition, many department stores now sell merchandise through direct-mail activities and other methods.
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