Exercise 1. Choose the necessary word and put it in the sentence. 1. If the price on this product ... , nobody will buy it. 1 go up 2. They should ... some tests and pass the results to R.D. 2 schedule 3. This company is the ... in this field, they can sell this product at the lowest price. 3 packaging 4. Customers do care about the price on this product, it is a very ... 4 competitor 5. ... influences the desire of a customer to buy. 5 price leader 6. Our ... has become the price leader in selling computer programmes. 6 price sensitive item Exercise 2. Answer the questions. 1. Who is the price leader in your business? 2. How can you become a price leader? What should you do for this? 3. How should one start a promotional campaign? 4. Why is it dangerous to produce price sensitive goods? 5. Why is it important to have competitors in business? 6. What should you do to leave your competitors behind? 7. What knowledge must you have to be good at marketing?

Ответ:

Sure, I can help you with the exercise. Here are the answers to the questions:

The answer is “go up”.

The answer is “schedule”.

The answer is “competitor”.

The answer is “price sensitive item”.

The answer is “Price”.

The answer is “company”.

Here are the answers to the questions in Exercise 2:

The price leader in my business is XYZ company.

To become a price leader, you should offer the lowest price for your product or service while maintaining the quality of the product or service.

To start a promotional campaign, you should first identify your target audience, set your goals, choose the right channels to promote your product or service, and create a message that resonates with your target audience.

It is dangerous to produce price sensitive goods because the demand for such goods is highly dependent on the price, and if the price goes up, the demand for the goods will decrease.

It is important to have competitors in business because they help to keep the market competitive, which can lead to better products and services for consumers.

To leave your competitors behind, you should focus on providing better products or services, offering better customer service, and creating a strong brand identity.

To be good at marketing, you should have knowledge of consumer behavior, market research, branding, advertising, and sales.

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