1. They advertise about earning profit for their efforts, but they also concern about their responsibilities to the consumer. 2. Sooner or later consumers will identify success firms and refuse trade with them. 3. Those firms that acquire a reputation for high quality, informative and convenient packaging, labeling and consumer safety are likely responsible . 4. The consumer has the right to expect that the product will do what it responsible to do for a value length of time. 5. Once a standard of quality establish by a company, it should not be lowered, and it is the concern of workers and managers to see that it is not. 6 Firms that pay close attention to advertise and develop procedures for advertise the quality of their products and services are likely to be value than those who don't. 7. Packaging can perform a number of trade functions.