What images come your to mind when you hear the word "media"?

When we say media a set of different images and activities come to our mind. The reason is the ambiguity with which media is considered usually. From one point, and especially when we speak about traditional media, like newspapers, television, radio, most prominent symbols are journalists themselves, with their cameramen, editor, etc. But now media is not limited to this examples. Social media has made a revolution in this field, so now any active citizen with his/her citizen can take this role.