If an idea is unknown or irrelevant to someone, it is ________ to them. If you ask for something, you make a ______ for

If an idea is unknown or irrelevant to someone, it is anonymous to them. If you ask for something, you make a request for it. If there is only one of something, it is unique. If you extend a brand into another area, you start using it in that area. Consumer arena is used here as another word for ‘market’. If you appeal to customers in a particular way, you communicate with them and try to persuade them to buy your products in that way. A carefully executed strategy is a series of steps that are carried out as planned. If a plan pays off, it succeeds.