In recent years much has changed the structure of the tourist market. In the 70s and 80s the tone in the industry asked the "golden youth" and industry, accordingly, has focused mainly on individual travelers. In the 90s, these young people have grown up, their level of inquiries has changed. Once they attracted prestigious resorts and they just stayed in a suite, now they satisfy package tours according to the formula "all inclusive". 90 Tourists are returning to the style of rest taken in the 50s. "New traditionalists" are required discounts, pre-agreed prices and payment in advance. Marketers need to be aware of their actual and potential clients and to develop a program in advance, can satisfy the needs of every segment of its market.