Speaking Talk in pairs. Imagine that you have been asked to advertise a film festival, and you have the options shown. First, discuss the advantages and disadvantages of the options. Then decide which two forms of media you think would be the most effective for advertising this kind of event. You can use the words in the box. Think about: • the cost • how long you want it to last • the number of people it can reach • the type of audience you want to attraction media / medium eye-catching outdated / advanced economical / costly post / put up hire a professional attract someone’s attention give out effective successful ideal​

Advantages and disadvantages of different advertising options:

Posters:

Advantages:

Eye-catching

Relatively low-cost

Can be posted in multiple locations

Disadvantages:

Limited audience reach

May be considered outdated by some

Can be easily ignored

Radio:

Advantages:

Can be effective in reaching a specific audience

Audio ads can be attention-grabbing

Can be relatively affordable

Disadvantages:

Limited visual impact

Limited audience reach

May be considered an outdated medium by some

Social media:

Advantages:

Can reach a wide audience

Can be highly targeted

Can be relatively affordable

Disadvantages:

Can be time-consuming to manage

Ads may be easily ignored

Effectiveness can depend on the platform and target audience

TV:

Advantages:

Can reach a wide audience

Can be highly effective in generating awareness

Audio-visual ads can be attention-grabbing

Disadvantages:

Can be costly

May not be ideal for reaching a niche audience

Effectiveness can depend on the timing and placement of ads

Based on the above analysis, we believe that the two most effective forms of media for advertising a film festival would be posters and social media.

Posters are eye-catching and can be relatively low-cost, making them ideal for reaching a local audience. They can be put up in multiple locations, such as coffee shops, libraries, and community centers, and can attract the attention of people passing by.

Social media is also an effective medium for promoting a film festival, as it can reach a wide audience and can be highly targeted. By hiring a professional to manage the social media campaign, the festival organizers can ensure that the ads are effective and successful in generating awareness. Additionally, social media can be relatively affordable, making it an ideal choice for festivals with limited budgets.

Overall, by using a combination of posters and social media, the festival organizers can maximize their reach and generate interest in the event among the target audience.