Read the text and answer the questions. 1 What do you think the author means by the word "brand” in the title: a) the

1 The internationally recognized image of London.2 The article is written by a person who knows London well and is concerned about its problems. He has some power to introduce certain changes which means that he might belong to the GLA (see glossary in SB).3 The author is very proud of London and is concerned about what happens to it because of the complex problems of the city. He gives a lot of factual information, etc.