помогите пожалуйста V. Прочитайте текст и письменно переведите 1, 2-й абзац. MARKETING In recent years marketing has become a driving force in most companies. Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research. Underlying all marketing strategy is the marketing concept - «we must produce what people want, not what we want to produce». This means that we put the customer first. We organize the company so that this happens. We must find out what the customer wants. We carry out market research. We must supply exactly what the customer wants. We can do this by offering the right Marketing Mix: «The Four P's- the right Product at the right Price; available through the right channels of distribution: Place; presented in the right way; Promotion. Nowadays all divisions of a company are urged to think marketing. We must have a clear idea of: what the customers need, what the customers want, what causes them to buy. The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what people will want. And through advertising he attempts to influence the customer to buy Marketing operations are very expensive. They take more than half of the consumer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It has provided a wide range of merchandise and plenty of parking facilities. Marketing in a foreign environment often means working around and within a set of constantly changing circumstances. The environment elements include a country's economy, politics, regulations and social make up. Whether you are developing your company's first international marketing plan or revising existing strategies, understanding the foreign environment is crucial to international success. A company that believes in marketing is forward thinking and doesn't rest on its best achievements: it must be aware of its strengths and weaknesses as well as the opportunities and threats it faces. VI. Письменно ответьте на вопросы по тексту. 1. What do marketing operations include? 2. Why are all divisions of a company urged to think marketing? 3. What does marketing in foreign environment often mean?​

В последние годы маркетинг стал движущей силой в большинстве компаний. Маркетинг включает в себя все бизнес-процессы, связанные с перемещением товаров и услуг от производителей к потребителям. Иногда его называют дистрибуцией. С одной стороны, маркетинг состоит из таких действий, как транспортировка, хранение и продажа товаров, а с другой стороны, из ряда решений, которые вы принимаете в процессе перемещения товаров от производителя к пользователю. Маркетинговые операции включают планирование продукта, закупки, хранение, ценообразование, продвижение, продажу, кредитование, трафик и маркетинговые исследования.

Лежащей в основе всей маркетинговой стратегии является маркетинговая концепция - «мы должны производить то, что хотят люди, а не то, что мы хотим производить». Это означает, что мы ставим потребителя на первое место. Мы организуем компанию так, чтобы это происходило. Мы должны выяснить, чего хочет потребитель. Мы проводим маркетинговые исследования. Мы должны поставлять точно то, что хочет потребитель. Мы можем сделать это, предлагая правильный маркетинговый микс: «Четыре P - правильный продукт по правильной цене; доступный через правильные каналы распределения: место; представленный в правильной форме; продвижение.1. Marketing operations include product planning, purchasing, warehousing, pricing, promotion, selling, credit, traffic and market research.

2. All parts of the company are encouraged to think marketing because it helps to better understand customer needs, wants, and behaviors, and to identify and exploit opportunities and threats in the marketplace.

3. Marketing in a foreign environment often means working in an environment with ever-changing factors such as the economy, politics, regulation, and social composition of the country. Successful international marketing requires understanding and adapting to these elements of the environment